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The Wine Scout Online Media Kit
- Over a third (39 percent) of U.S. adults, age 21 and older, have purchased wine in the past three months.
- The wine consumer is more affluent (33 percent have a household income of $75K+)
- Wine consumers are better educated than an average American (39% have attended some college.)
- One quarter (25 percent) of wine purchasers are between the ages 21-34 and nearly half (45 percent) are between the ages 35-54.
- The ethnic make-up of wine drinkers closely mirrors the ethnic break-out of the U.S population with 10 percent of wine consumers being African-American and 10 percent Hispanic.
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